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Captain Marvel (2019)

SamanthaDae
Published: January 8, 2019

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Industry: Movies, Music, and Games
Tags: #Posters

Dominant Color Group: Primary (34%)

Primary colors: red, yellow, blue

Temperature: 96% Warm Colors

Warm colors are yellow-green, yellow, orange-yellow, orange, red-orange, red

Warm colors tend to appear more active and arouse, or stimulate, the viewer. They seem to move toward the viewer or appear closer, or larger, than cool colors.

Color Schemes

Complimentary

If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.

Analogous

A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.

Triadic

The triadic color scheme uses three colors equally spaced around the color wheel. Triadic color schemes tend to be quite vibrant, even when using pale or unsaturated versions of hues, offers a higher degree of contrast while at the same time retains the color harmony.

Color Psychology

Red Psychology

Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined

Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

The color red causes people to react with greater speed and force. source

Viewing red prior to a strength test inhibits motor output. source

One study discovered that participants showed more cautious behavior in a web-based game when the focal stimuli were colored red (versus blue). These findings demonstrate that variations in the color design of a computerized environment affect risk taking: Red color leads to more conservative choices and behaviors. Source

The color red distorts time perception in men, but not women.  source

Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females, and recent studies found that a woman with red clothes increases attraction behavior in men. source

Eastern: luck, prosperity, happiness, long life, fertility, power
Some Africa: mourning

Brown Psychology

Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality

Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy

Eastern: earth, mourning

Yellow Orange Psychology

A tertiary color created by the combination of yellow and orange.

If your color is more yellow

Positive: optimism, cheerfulness, enthusiasm, fun, good-humored, confidence, originality, creativity, challenging, academic and analytical, wisdom and logic

Negative: being critical and judgmental, being overly analytical, being impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly, deceitful, non-emotional and lacking compassion

If your color is more orange

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Orange Psychology

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Energizing - used to push for action, as in impulse buying

Eastern: happiness, spiritual

Red Orange Psychology

A tertiary color created by the combination of red and orange.

If your color is more red

Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined

Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

The color red causes people to react with greater speed and force. source

Viewing red prior to a strength test inhibits motor output. source

If your color is more orange

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

Captain Marvel (2019) | Golden Ratio
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