Stranger Things 3 Announcement
Dominant Color Group: Neutral (88%)
Neutral colors: black, white, grey, brown
Temperature: 43% Warm Colors
Warm colors are yellow-green, yellow, orange-yellow, orange, red-orange, red
Warm colors tend to appear more active and arouse, or stimulate, the viewer. They seem to move toward the viewer or appear closer, or larger, than cool colors.
A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.
Positive: protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings
Negative: aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness, negativity
Black was the overall favorite color for clothing, mainly chosen by females (40%) in one study. source
Fashion - Black is often used in fashion because of its slimming quality.
Marketing - In brand identity black is associated with being bold, formal, mysterious, or strong. Famous brands that implement black in their logos and marketing are Blackberry, Tiffany & Co., Apple, Disney, Nike, Gillette, Adidas, Sony, Ralph Lauren, and MTV. Besides being sleek, black is versatile and can be combined with any other color.
Eastern: wealth, health, boys, mystery, evil
In ancient Egypt, black represented life and rebirth
Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined
Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.
The color red causes people to react with greater speed and force. source
Viewing red prior to a strength test inhibits motor output. source
One study discovered that participants showed more cautious behavior in a web-based game when the focal stimuli were colored red (versus blue). These findings demonstrate that variations in the color design of a computerized environment affect risk taking: Red color leads to more conservative choices and behaviors. Source
The color red distorts time perception in men, but not women. source
Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females, and recent studies found that a woman with red clothes increases attraction behavior in men. source
Eastern: luck, prosperity, happiness, long life, fertility, power
Some Africa: mourning
Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality
Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy
Eastern: earth, mourning
Red Violet Psychology
A tertiary color created by the combination of red and violet.
Positive: universal harmony and love, emotional balance, helps our spirit soar, spiritual yet practical, encourages common sense, loving, compassionate, supportive and kind, imaginative, innovative, creative and artistic, non-conformist, negotiator
Negative: impulsive, domineering, impatient, intolerant, avoids challenges, too relaxing, feeling disconnected to others, can be bossy and demanding
Positive: unusual and individual, creative and inventive, psychic and intuitive, magical, humanitarian, selfless and unlimited, royalty, nobility, elegance, sophistication, luxury, mystery
Negative: immaturity, being impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber
Calm - used in anti-aging products
Eastern: wealth, privilege, sorrow, mourning
Brazil: death, mourning
The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.