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Joshua G.
Published: December 29, 2018

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Dominant Color Group: Tertiary (87%)

Tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet

Temperature: 97% Cool Colors

Cool colors are violet-red, violet, blue-violet, blue, blue-green, green

Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.

Color Schemes

Used Schemes
Complimentary

If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.

Color Psychology

Blue Green Psychology

A tertiary color created by the combination of blue and green.

Positive: communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency

Negative: boastfulness, secrecy, unreliability and reticence, fence-sitting, aloofness, deception and off-handedness

Brown Psychology

Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality

Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy

Eastern: earth, mourning

Grey Psychology

Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable

Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated

Red Orange Psychology

A tertiary color created by the combination of red and orange.

If your color is more red

Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined

Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

The color red causes people to react with greater speed and force. source

Viewing red prior to a strength test inhibits motor output. source

If your color is more orange

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

White Psychology

Positive: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings
Negative: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical, boring

Participants in one study preferred white building interiors and, for moods, they also preferred white for being quiet or being able to focus. source

Eastern: death, mourning, funerals, sadness, purity, age, misfortune
Middle East: purity, mourning

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

Quip | Golden Ratio
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