Dominant Color Group: Primary (39%)
Primary colors: red, yellow, blue
Temperature: 76% Cool Colors
Cool colors are violet-red, violet, blue-violet, blue, blue-green, green
Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.
If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.
A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.
The triadic color scheme uses three colors equally spaced around the color wheel. Triadic color schemes tend to be quite vibrant, even when using pale or unsaturated versions of hues, offers a higher degree of contrast while at the same time retains the color harmony.
Positive: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm
Negative: being rigid, deceitful and spiteful, depressed and sad, too passive, self-righteous, superstitious and emotionally unstable, too conservative and old-fashioned, predictable and weak, unforgiving, aloof and frigid
Blue: Creates trust - used by financial institutions such as banks
Navy blue: Cheaper - selling to price-sensitive
Royal blue: Urgency - selling to impulse buyers
Eastern: immortality, life, feminine
Middle East: protection
Positive: protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings
Negative: aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness, negativity
Black was the overall favorite color for clothing, mainly chosen by females (40%) in one study. source
Fashion - Black is often used in fashion because of its slimming quality.
Marketing - In brand identity black is associated with being bold, formal, mysterious, or strong. Famous brands that implement black in their logos and marketing are Blackberry, Tiffany & Co., Apple, Disney, Nike, Gillette, Adidas, Sony, Ralph Lauren, and MTV. Besides being sleek, black is versatile and can be combined with any other color.
Eastern: wealth, health, boys, mystery, evil
In ancient Egypt, black represented life and rebirth
Blue Green Psychology
A tertiary color created by the combination of blue and green.
Positive: communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency
Negative: boastfulness, secrecy, unreliability and reticence, fence-sitting, aloofness, deception and off-handedness
Positive: growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being tactful, emotionally balanced and calm, nature lover and family oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high moral sense, adaptable, encourages 'social joining' of clubs and other groups, a need to belong.
Negative: being possessive and materialistic, indifferent and over-cautious, envious, selfish, greedy and miserly, devious with money, inconsiderate, inexperienced, a hypochondriac and a do-gooder.
Studies suggest that green labels increase perceived healthfulness, especially among consumers who place high importance on healthy eating. Source
Easy, calm - used to relax people
Eastern: birth, hope, new beginnings, youth, immortality, fertility
Middle East: Islam, strength, luck, fertility, prestige
South America: death
Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined
Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.
The color red causes people to react with greater speed and force. source
Viewing red prior to a strength test inhibits motor output. source
One study discovered that participants showed more cautious behavior in a web-based game when the focal stimuli were colored red (versus blue). These findings demonstrate that variations in the color design of a computerized environment affect risk taking: Red color leads to more conservative choices and behaviors. Source
The color red distorts time perception in men, but not women. source
Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females, and recent studies found that a woman with red clothes increases attraction behavior in men. source
Eastern: luck, prosperity, happiness, long life, fertility, power
Some Africa: mourning
The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.