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candoremClaire
Published: February 21, 2018

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Dominant Color Group: Neutral (70%)

Neutral colors: black, white, grey, brown

Temperature: 42% Warm Colors

Warm colors are yellow-green, yellow, orange-yellow, orange, red-orange, red

Warm colors tend to appear more active and arouse, or stimulate, the viewer. They seem to move toward the viewer or appear closer, or larger, than cool colors.

Color Schemes

Complimentary

If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.

Analogous

A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.

Color Psychology

White Psychology

Positive: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings
Negative: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical, boring

Participants in one study preferred white building interiors and, for moods, they also preferred white for being quiet or being able to focus. source

Eastern: death, mourning, funerals, sadness, purity, age, misfortune
Middle East: purity, mourning

Blue Psychology

Positive: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm

Negative: being rigid, deceitful and spiteful, depressed and sad, too passive, self-righteous, superstitious and emotionally unstable, too conservative and old-fashioned, predictable and weak, unforgiving, aloof and frigid

Blue: Creates trust - used by financial institutions such as banks
Navy blue: Cheaper - selling to price-sensitive
Royal blue: Urgency - selling to impulse buyers

Eastern: immortality, life, feminine
Middle East: protection
Mexico: mourning

Grey Psychology

Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable

Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated

Red Orange Psychology

A tertiary color created by the combination of red and orange.

If your color is more red

Positive: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined

Negative: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

The color red causes people to react with greater speed and force. source

Viewing red prior to a strength test inhibits motor output. source

If your color is more orange

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Orange Psychology

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Energizing - used to push for action, as in impulse buying

Eastern: happiness, spiritual

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

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