Dominant Color Group: Neutral (49%)
Neutral colors: black, white, grey, brown
Temperature: 100% Cool Colors
Cool colors are violet-red, violet, blue-violet, blue, blue-green, green
Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.
A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.
Positive: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm
Negative: being rigid, deceitful and spiteful, depressed and sad, too passive, self-righteous, superstitious and emotionally unstable, too conservative and old-fashioned, predictable and weak, unforgiving, aloof and frigid
Blue: Creates trust - used by financial institutions such as banks
Navy blue: Cheaper - selling to price-sensitive
Royal blue: Urgency - selling to impulse buyers
Eastern: immortality, life, feminine
Middle East: protection
Positive: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings
Negative: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical, boring
Participants in one study preferred white building interiors and, for moods, they also preferred white for being quiet or being able to focus. source
Eastern: death, mourning, funerals, sadness, purity, age, misfortune
Middle East: purity, mourning
Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable
Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated
Blue Green Psychology
A tertiary color created by the combination of blue and green.
Positive: communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency
Negative: boastfulness, secrecy, unreliability and reticence, fence-sitting, aloofness, deception and off-handedness
Positive: growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being tactful, emotionally balanced and calm, nature lover and family oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high moral sense, adaptable, encourages 'social joining' of clubs and other groups, a need to belong.
Negative: being possessive and materialistic, indifferent and over-cautious, envious, selfish, greedy and miserly, devious with money, inconsiderate, inexperienced, a hypochondriac and a do-gooder.
Studies suggest that green labels increase perceived healthfulness, especially among consumers who place high importance on healthy eating. Source
Easy, calm - used to relax people
Eastern: birth, hope, new beginnings, youth, immortality, fertility
Middle East: Islam, strength, luck, fertility, prestige
South America: death
The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.