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Green (Phoenix, Arizona)

UX Triggers
Published: September 3, 2019

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Industry: Food, Drink and Tobacco
Tags: #Website (B2C)

Dominant Color Group: Neutral (45%)

Neutral colors: black, white, grey, brown

Temperature: 56% Cool Colors

Cool colors are violet-red, violet, blue-violet, blue, blue-green, green

Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.

Color Schemes

Complimentary

If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.

Analogous

A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.

Triadic

The triadic color scheme uses three colors equally spaced around the color wheel. Triadic color schemes tend to be quite vibrant, even when using pale or unsaturated versions of hues, offers a higher degree of contrast while at the same time retains the color harmony.

Color Psychology

Blue Green Psychology

A tertiary color created by the combination of blue and green.

Positive: communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency

Negative: boastfulness, secrecy, unreliability and reticence, fence-sitting, aloofness, deception and off-handedness

Brown Psychology

Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality

Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy

Eastern: earth, mourning

White Psychology

Positive: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings
Negative: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical, boring

Participants in one study preferred white building interiors and, for moods, they also preferred white for being quiet or being able to focus. source

Eastern: death, mourning, funerals, sadness, purity, age, misfortune
Middle East: purity, mourning

Grey Psychology

Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable

Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated

Yellow Orange Psychology

A tertiary color created by the combination of yellow and orange.

If your color is more yellow

Positive: optimism, cheerfulness, enthusiasm, fun, good-humored, confidence, originality, creativity, challenging, academic and analytical, wisdom and logic

Negative: being critical and judgmental, being overly analytical, being impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly, deceitful, non-emotional and lacking compassion

If your color is more orange

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal

Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

Green (Phoenix, Arizona) | Golden Ratio
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