Dominant Color Group: Neutral (65%)
Neutral colors: black, white, grey, brown
Temperature: 54% Cool Colors
Cool colors are violet-red, violet, blue-violet, blue, blue-green, green
Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.
If you've picked a dominant color and you're looking to create contrast, pick a color directly across the wheel for a complementary scheme. The two colors will intensify each other for a lively, vibrant scheme.
A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.
The triadic color scheme uses three colors equally spaced around the color wheel. Triadic color schemes tend to be quite vibrant, even when using pale or unsaturated versions of hues, offers a higher degree of contrast while at the same time retains the color harmony.
Positive: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings
Negative: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical, boring
Participants in one study preferred white building interiors and, for moods, they also preferred white for being quiet or being able to focus. source
Eastern: death, mourning, funerals, sadness, purity, age, misfortune
Middle East: purity, mourning
Positive: unusual and individual, creative and inventive, psychic and intuitive, magical, humanitarian, selfless and unlimited, royalty, nobility, elegance, sophistication, luxury, mystery
Negative: immaturity, being impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber
Calm - used in anti-aging products
Eastern: wealth, privilege, sorrow, mourning
Brazil: death, mourning
Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality
Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy
Eastern: earth, mourning
Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable
Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated
Positive: protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings
Negative: aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness, negativity
Black was the overall favorite color for clothing, mainly chosen by females (40%) in one study. source
Fashion - Black is often used in fashion because of its slimming quality.
Marketing - In brand identity black is associated with being bold, formal, mysterious, or strong. Famous brands that implement black in their logos and marketing are Blackberry, Tiffany & Co., Apple, Disney, Nike, Gillette, Adidas, Sony, Ralph Lauren, and MTV. Besides being sleek, black is versatile and can be combined with any other color.
Eastern: wealth, health, boys, mystery, evil
In ancient Egypt, black represented life and rebirth
The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.