• Share:

Anytime Fitness

UX Triggers
Published: August 6, 2019

Want to save this to a collection?

Register for a free account in seconds with just your email. Really.

Register Now
0 Likes

Industry: Health & Beauty
Tags: #Website (B2B), #Website (B2C)

Dominant Color Group: Secondary (77%)

Secondary colors: orange, green, violet

Temperature: 100% Cool Colors

Cool colors are violet-red, violet, blue-violet, blue, blue-green, green

Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.

Color Psychology

Violet Psychology

Positive: unusual and individual, creative and inventive, psychic and intuitive, magical, humanitarian, selfless and unlimited, royalty, nobility, elegance, sophistication, luxury, mystery

Negative: immaturity, being impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber

Calm - used in anti-aging products

Eastern: wealth, privilege, sorrow, mourning
Brazil: death, mourning

Brown Psychology

Positive: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality

Negative: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy

Eastern: earth, mourning

Black Psychology

Positive: protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings

Negative: aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness, negativity

Black was the overall favorite color for clothing, mainly chosen by females (40%) in one study. source

Fashion - Black is often used in fashion because of its slimming quality.

Marketing - In brand identity black is associated with being bold, formal, mysterious, or strong. Famous brands that implement black in their logos and marketing are Blackberry, Tiffany & Co., Apple, Disney, Nike, Gillette, Adidas, Sony, Ralph Lauren, and MTV. Besides being sleek, black is versatile and can be combined with any other color.

Eastern: wealth, health, boys, mystery, evil

In ancient Egypt, black represented life and rebirth

Grey Psychology

Positive: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable

Negative: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated

Red Violet Psychology

A tertiary color created by the combination of red and violet.

Positive: universal harmony and love, emotional balance, helps our spirit soar, spiritual yet practical, encourages common sense, loving, compassionate, supportive and kind, imaginative, innovative, creative and artistic, non-conformist, negotiator

Negative: impulsive, domineering, impatient, intolerant, avoids challenges, too relaxing, feeling disconnected to others, can be bossy and demanding

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

Anytime Fitness | Golden Ratio
Overlay Type
Overlay Display
Board Image Opacity
Golden Ratio Scale
Rotate