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Forward Madison FC

Joshua G.
Published: January 21, 2019

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Industry: Sports
Tags: #Logos & Branding

Dominant Color Group: Primary (86%)

Primary colors: red, yellow, blue

Temperature: 100% Cool Colors

Cool colors are violet-red, violet, blue-violet, blue, blue-green, green

Cool colors tend to evoke a more tranquil mood of calm and relaxation. They seem to fall back, or recede, from the viewer in comparison to warm colors.

Color Schemes

Used Schemes
Analogous

A group of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary. Also called Dominance Harmony.

Color Psychology

Blue Psychology

Positive: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm

Negative: being rigid, deceitful and spiteful, depressed and sad, too passive, self-righteous, superstitious and emotionally unstable, too conservative and old-fashioned, predictable and weak, unforgiving, aloof and frigid

Blue: Creates trust - used by financial institutions such as banks
Navy blue: Cheaper - selling to price-sensitive
Royal blue: Urgency - selling to impulse buyers

Eastern: immortality, life, feminine
Middle East: protection
Mexico: mourning

Violet Psychology

Positive: unusual and individual, creative and inventive, psychic and intuitive, magical, humanitarian, selfless and unlimited, royalty, nobility, elegance, sophistication, luxury, mystery

Negative: immaturity, being impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber

Calm - used in anti-aging products

Eastern: wealth, privilege, sorrow, mourning
Brazil: death, mourning

Blue Green Psychology

A tertiary color created by the combination of blue and green.

Positive: communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency

Negative: boastfulness, secrecy, unreliability and reticence, fence-sitting, aloofness, deception and off-handedness

Red Violet Psychology

A tertiary color created by the combination of red and violet.

Positive: universal harmony and love, emotional balance, helps our spirit soar, spiritual yet practical, encourages common sense, loving, compassionate, supportive and kind, imaginative, innovative, creative and artistic, non-conformist, negotiator

Negative: impulsive, domineering, impatient, intolerant, avoids challenges, too relaxing, feeling disconnected to others, can be bossy and demanding

Black Psychology

Positive: protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings

Negative: aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness, negativity

Black was the overall favorite color for clothing, mainly chosen by females (40%) in one study. source

Fashion - Black is often used in fashion because of its slimming quality.

Marketing - In brand identity black is associated with being bold, formal, mysterious, or strong. Famous brands that implement black in their logos and marketing are Blackberry, Tiffany & Co., Apple, Disney, Nike, Gillette, Adidas, Sony, Ralph Lauren, and MTV. Besides being sleek, black is versatile and can be combined with any other color.

Eastern: wealth, health, boys, mystery, evil

In ancient Egypt, black represented life and rebirth

Golden Ratio

The Golden Ratio, or Fibonacci Sequence, describes the perfectly symmetrical relationship between two proportions. Although not always used consciously in design, our brain subconsciously perceives structures following this formula as more intuitive or more attractive.

Forward Madison FC | Golden Ratio
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