On Saturday night, members of the UX Triggers team attended American Advertising Federation Madison’s 51st annual ADDY Awards at the Monona Terrace in Wisconsin.
We celebrated with friends and family after we earned three total awards in Digital Creative Technology: Data Driven Media, Interface and Navigation, and Innovative Use of Interactive / Technology.
The AAF Madison competition is the first step of a three-tiered national competition that recognizes the best work from all organizations in the advertising and marketing industry. Judged by industry peers, local winners go on to compete in District 8 American Advertising Awards against the winning entries from the other local clubs in their district. District winners are then forwarded to the third and final tier, the national American Advertising Awards.
UX Triggers earned a gold award for our use of Data Driven Media and will move on to the regional level and compete against the best work from Wisconsin, Minnesota, North Dakota, and South Dakota.
Our team is excited about the potential doors that this recognition opens up for our platform. We're a small team playing in a massive pond and we're having a blast.
Thank you to all of our supporters, beta testers, and pilot program organizations we've had the pleasure of working with over the last twelve months. 2019 in going to be amazing.
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